Oprah’s Organics?

Oprah’s Organics?

Aloha!

Would you buy organic produce from Oprah Winfrey if you got the chance? It might soon be a reality here in the Islands. It appears she is turning her 160 acre property in Hana, Maui into a new business. The US patent office late last month received seven trademark filings under “Oprah’s Organics,” “Oprah’s Farm,” and “Oprah’s Harvest.” Earlier this year, several websites quoted a National Enquirer story in which Winfrey joked that she might move to Maui to run an organic farm if her Oprah Winfrey Network cable television channel didn’t work out.

According to her rep, Oprah says she wants to use her Maui farm to grow and distribute produce throughout the state. But these filings also clear the way for all kinds of products from frozen foods to beauty supplies. According to an article in Pacific Business News,http://www.bizjournals.com/pacific/blog/2012/11/oprah-puts-her-famous-brand-on-organic.html the Oct. 29 application for Oprah’s Organics said “the trademark is for everything from soaps and shower gels, cleansers, lotions and moisturizers to shampoos, conditioners and sunscreens. The Oprah’s Harvest application filed on Sept. 7 just says it is for food, beverages, agricultural and catering services, but the New York Post’s Page Six reports that the applications also cover organic salad dressings, frozen vegetables, soups, beverages and snack dips. A Winfrey representative told the Post that the trademarks filed for Oprah’s farm were for produce to be grown and distributed on Maui and the rest of Hawaii.”

I feel it’s my civic duty here on Maui to report this to you, because “Where does Oprah live on Maui?” And “Oprah’s Farm” are two of the biggest search terms this blog receives. It would appear that even though Oprah has retired from network television, people still can’t get enough news of her.

It will certainly be interesting to see what this organic produce from Oprah will cost here on Maui. Gerry Ross and Janet  Simpson own Kupa’a Farms, an organic farm in Kula. http://kupaafarms.blogspot.com/. From their website it says that Kupa’a means firm or steadfast in Hawaiian and “describes the hard soil on our farm and our determination to amend and enrich it. The land was first cleared for corn and asparagus in 1979 and went organic in 2003.” I admire Gerry and Janet. Organic farming is not an easy life, unless you are someone who thinks that rising at 4 am is your idea of a good time.

But then if we really believe that Oprah will be gettin’ up at 4 am to pick her own vegetables, then we probably also believe that the Easter Bunny fills in for Santa when he’s sick.

A hui hou! If you’d like to subscribe to this blog, please click the Follow button on the Homepage. Mahalo for stopping by!

Aloha, Jamaica

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Does ‘Oprah’s Farm’ mean Winfrey’s moving to Maui?

Aloha!

Oprah Winfrey’s Maui house is just fifteen minutes from mine. She built a pretty unassuming farm-style house in Kula, after buying out the rancher.

Kula is in “Upcountry” Maui, on the slopes of Haleakala mountain. In January, several websites quoted a story in the National Enquirer saying that Winfrey had joked that she’d move to the Valley Isle to run an organic farm if her new cable channel didn’t work out. An article at:http://www.bizjournals.com/pacific/blog/2012/04/does-oprahs-farm-mean-winfreys.html also commented on this. Interesting. Oprah also had land in Indiana, not far from where I grew up, which she sold. The last issue of her magazine said she loves to cook. I wonder if she’ll start showing up at the Upcountry Farmer’s Market that we frequent at the crack of dawn every Saturday morning, selling veggies and herbs? Well, sure!

Doing the drive up to see Oprah’s house has become “the thing to do” for tourists. Oprah should have someone sell tickets at the gate and charge for tourists to snap photos. She’d make a bundle.

Oprah has hired celebrity chef Bev Gannon of Hali’imaile General Store(www.bevgannonrestaurants.com) to cook for her on occasion when she’s here visiting. I know this because my friend Wendy knows Bev. A saying you hear all the time on Maui is, “It’s a small island.” This means rumors fly, and also that you’d better mind your P’s&Q’s because someone you know just saw what you did.

The reason for the low (almost non-existent) rate of rape and murder on Maui? Because whatever you do, your Auntie or Uncle or “cuz” will know about it. And let’s face it…there’s no escaping off an island. They just simply shut down the airport.

It’s a small island. So how come I haven’t run into Oprah?

A hui hou! (til next time). If you’d like to subscribe to this blog, please click the “Follow” button to the right.

Aloha, Jamaica

Copyright Jamaica Michaels 2012. All rights reserved. May not be reblogged or reprinted without express written permission of author.